Amy Mendoza

Amy is a savvy leader in brand development and strategic marketing. With 20+ years of marketing across industries to include private education, real estate, advertising, culinary, design, tech, practice management, and healthcare, she has effectively led branding strategy, and result-driven campaigns for 20+ dental business units, technology startups, a top-rated dental marketing agency supporting more than 500 dental practices, and private DSO groups nationwide. Amy’s career spans leadership of teams rooted in design, strategy, and omnichannel marketing. She is a committed leader in both digital and print marketing strategy with a keen focus on the organization's P&L and growth development.

As Vice President of Corporate Marketing, she oversees brand and marketing strategy for Vyne®, an end-to-end health information exchange and electronic healthcare communication management for more than 800 hospitals and health systems, 75,000 dental offices, and more than 800 plans and payers across the United States. Uniquely positioned to serve multiple key stakeholders within healthcare, Vyne has made Inc. 5000's annual list of the nation's most prestigious and fastest-growing private companies for 15 consecutive years.

Amy is a founding board member of Women in DSO, the official nonprofit organization supporting the advancement and growth of women leaders in DSO.

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