CA Exchange Circle - Beyond General Practice: Unlocking Same Store Growth

Beyond General Practice: Unlocking Same Store Growth in DSOs will explore how dental support organizations can drive growth within existing practices by expanding beyond traditional general dentistry.

With a focus on the US and Canadian market, the panel will examine both opportunities and challenges unique to DSOs, from regulatory considerations to patient access, and share practical insights on creating sustainable growth models that benefit patients, providers, and organizations alike

About our Speakers

• Sanaz Nestorov
• • Sanaz Nestorov is a dynamic and accomplished professional specializing in business development within the Dental Service Organization (DSO) and Special Markets sectors. Currently, she serves as the National Account Manager, Enterprise DSO at Align Technology, where she leverages her extensive expertise to drive growth and innovation.

    Throughout her career, Sanaz has held various pivotal roles in General Practice & Specialty Business Development for Manufacturing providing services & products in Implantology, Orthodontics, Endodontics, and Digital Workflow. Her expertise in strategic planning, market analysis, and relationship management has consistently led to exceptional results.

• Mavis Hunter 

• • Mavis Hunter is a seasoned sales leader with over 25 years of experience in the dental implant industry. Currently she serves on the operations and acquisition team at Passion Dental Group, where she plays a key role in expanding the company’s footprint and driving operational success. Mavis is known for her ability to identify growth opportunities, streamline processes and foster strong partnerships across the industry. Mavis has volunteered on many boards in the dental community including Women in Dentistry, Women in DSO and The Borna Meisami Foundation.

• Brooke Newton 
• • Brooke Newton is the Vice President of Marketing & Growth at Rodeo Dental & Orthodontics, where she drives marketing strategy, brand development, and patient growth across 50+ clinics in Texas, Colorado, and Arizona. She specializes in building data-driven, hyper-local marketing programs that expand access to pediatric, family, and orthodontic care while delivering measurable ROI. Known for blending strategic vision with hands-on execution, Brooke has led campaigns that fuel new-patient acquisition, community engagement, and milestone celebrations
• Rebecca Sampson
• • Rebecca Sampson is Vice President, Clinical Excellence and Program Strategy at Dentalcorp, where she is responsible for advancing patient care and supporting provider development across the network. She oversees Practice Development, Clinical Development, and the DC Institute, leading the integration of faculty-led education, evidence-based programs, and skill development opportunities that strengthen care delivery and enable long-term growth for dental professionals.