Global Exchange Circle: Connecting Care and Brand: Marketing Strategies that Drive Practice Growth

In today’s competitive landscape, the success of a dental practice depends on more than excellent clinical care—it also requires a brand that resonates with patients and inspires loyalty.

This Global Exchange Circle brings together marketing leaders from the US and the UK to explore how authentic branding, patient-centered strategies, and innovative marketing tools can fuel both growth and retention.

• Allison Alexander, President, Figment Creative & Vice President, Darby Dental Supply
• •  Allison Alexander is the Founder and President of Figment Creative and Vice President at Darby Group Companies. With a career spanning B2B, fashion, healthcare, and retail, she is recognized for building distinctive brand identities that spark engagement and forge lasting connections.

    In addition to her professional roles, Allison is deeply committed to mentorship and community. She serves on the board of directors for Step by Step Supportive Services and chairs the Professional Development Committee for Women in DSO. She holds a BA from The Ohio State University and an MBA in marketing, finance, and change management from NYU’s Stern School of Business.

• Katie Munn, Marketing Director, Bupa Dental Care\
• • Katie has extensive experience working in marketing roles for established brands in energy and automotive, including E.ON and Jaguar Land Rover. Her first marketing role in healthcare, she’s been the Marketing Director at Bupa Dental Care since July 2023. Her role includes B2C/employer brand positioning and strategy, digital performance/content, CRM and central/local marketing support for over 360 Bupa dental practices.
    
• Eloise Ford, Marketing Director, FMC–Connecting Dentistry
• Selina Vesey-Hague, Head of Marketing, Portman Dentex Dental Care