Julie Booher, APR

Chief Strategy Officer - PepperPointe Partnerships

Julie Booher is the chief strategy officer for PepperPointe Partnerships located in Lexington, Kentucky. She has more than 10 years of experience in brand management, public relations and marketing communications working with corporate and brand leaders to create platforms, programs and partnerships that deliver on a company's purpose and make a positive impact in the world.

Julie started her career working for the University of Kentucky Public Relations and Marketing department supporting the communications efforts of UK HealthCare and the Kentucky Children’s Hospital. She then moved to Atlanta, Ga. to work at the headquarters of the American Cancer Society, one of the oldest and largest voluntary health agencies in the United States and the largest source of private, nonprofit cancer research funds in the United States. There she became the national director of strategic communications planning and led corporate social responsibility efforts with corporate partners, including Walmart, Kroger, the NFL and Lee Jeans. She later worked remotely for the headquarters of the Muscular Dystrophy Association - a nonprofit leader in neuromuscular disease research and care - where she served as the national director of marketing communications, supporting nearly 100 offices, 1.5 million constituents and more than 20 corporate partners providing more than $1 billion in corporate gifts and fundraising.

Inspired by PepperPointe Partnerships’ mission to unite doctors to protect patients through personalized care, Julie has been instrumental in the development and growth of the dental service organization since joining in 2018. Julie led the formation of PepperPointes’ two group practices in 2019 and 2020, helping to ensure the preservation of doctor ownership, practice legacies and thriving cultures. Julie oversees doctor relations, strategic planning, all business development efforts, and the PepperPointe Leadership Development Program. A native of Shelbyville, Kentucky, she graduated from the University of Kentucky’s College of Communications with a bachelor’s degree in integrated strategic communications. She is also Accredited in Public Relations by the Universal Accreditation Board and the Public Relations Society of America.

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