Nancy Coy

Chief Executive Officer - Choice Payment Services, Inc.

Nancy is the visionary and designer of Choice Payment Services' (Choice) unique consumer lending FaaS solution. For years, the point-of-sale consumer lending space has begged for a 100% approval model. Choice has met the need and is taking the nation by storm with our one-stop lending platform. Our merchants and providers can approve up to 100% of consumers seeking a finance option to move forward with a purchase or treatment protocol. Combined with traditional lending, payment and membership plans, Choice makes it easy for merchants and providers to close business, capture a client and retain them forever while saving money and time. Choice's best-in-class payment plan product is governed by a Sponsor Bank to raise the bar in consumer payment plan programs, protecting all parties involved in the transaction, especially the consumer. Choice's model includes a revenue share with our merchant and provider partners to create a methodology to offset losses and mitigate risk.

Nancy founded Healthcare Finance Direct, (HFD) the nation's leading in-house patient financing solution. Nancy created HFD during the 2008 market crash to protect her healthcare provider clients who were struggling financially during that challenging time. HFD continues to thrive today.

After selling her interest in HFD in April 2016, Nancy focused her efforts on consulting for enterprise merchants and healthcare providers that desired a better way to drive revenue using finance as a sales tool. Nancy knew what the market wanted and needed to truly help consumers qualify for a friendly consumer loan. Nancy assembled an "All Star" team to bring to market the best FaaS based lending solution, possible.

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