Global exChange Circle - Brand Trust at Scale: Marketing Across Multi-Site Dental Groups

This panel explores how multi-site organizations build trust through marketing, reputation management, and local engagement while staying aligned to one clear brand promise.

Leaders from DSOs in the US and UK will share practical strategies to strengthen patient loyalty and support sustainable growth at scale.

Featuring:

Kristen Poulton, Vice President of Marketing, Jefferson Dental & Orthodontics

• Kristen Poulton has nearly 15 years of marketing experience, primarily within multi-unit service and hospitality-based organizations. She currently serves as Vice President of Marketing at Jefferson Dental & Orthodontics, where she leads the marketing and call center teams. Since joining Jefferson Dental two years ago, she has focused on driving patient growth, strengthening brand engagement, and enhancing the overall patient experience across the company.
  

Maddy Stuart, Head of Marketing, Dental Beauty Partners

• Maddy began her marketing career in the travel industry before moving into dentistry, joining Portman Dentex as a Senior Marketing Business Partner. In this role, she led the marketing strategy and implementation for a portfolio of 120 dental practices across England.

  In 2024, Maddy joined Dental Beauty Partners as Head of Marketing. Since joining the group, she has built and developed a high-performing sales and marketing function to support the group’s rapid growth, establishing both an in-house marketing team and a strong network of agency partners.

Lucy Adeney, Social Media Content Creator, Gensmile

Joe Lovett, Owner, Catalyst